Case Studies · Amandeep Singh, Ph.D. ·
RWD market assessment for market entry - Data curation platform
Evaluated the real-world data (RWD) market to assess pricing, key use cases, and unmet needs for a data harmonization AI start-up exploring market entry.
Objective
Who: A start-up with an AI-driven data harmonization platform, with a robust preclinical focused business.
What: Wanted to identify the key use cases, unmet needs, and future opportunities in harmonizing RWD, with a particular focus on data access from multiple sources by biopharma users.
Our Approach
Secondary Research
Analyzed competitive landscape and evaluated offerings of the top 7 RWD players focused on clinico-genomic data-mapped disclosure of data sources, focus areas and key value propositions
Primary Research
Conducted 22 in-depth interviews with senior-level stakeholders from large pharma, RWD companies and tech platform companies to understand key challenges in data integrity and harmonization, pricing, implementation challenges, data prioritization and purchase criteria.
Quantitative Analysis
Projected overall revenue of key players across segments and overall RWD market size
Built models for revenue/per datapoint based on diverse data combinations.
Outcomes:
Established the key use cases based on biopharma business vertical and data type
Captured customer sentiments for unmet needs in data quality, and harmonization. Additionally mapped current processes used by biopharma customers to integrate data, including key challenges.
Semi-quantitatively assessed the RWD market size and pricing strategies to prioritize and maximize value delivery